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Cold Spring's Highland Tributes™ line features new seven-step personalization process

April 4, 2005

COLD SPRING, Minn. - The Cold Spring Memorial Group has introduced a new bronze-on-granite memorial line that enables cemetery salespersons to show families how to personalize memorials through seven simple steps.

"The seven-step personalization process serves as a basic, flexible template for salespersons, making it easy for them to guide families through what is often a difficult time," said Cold Spring Memorial Group Marketing Director Lexann Pryd-Kakuk.

The Highland Tributes™ flush memorial line offers an unprecedented number of options. As a result of new bronze fabrication technology developed by Cold Spring, eight new bronze plaque colors and a highly polished, brilliant Signature™ vase (also being launched with the line and pictured) are also available.

Families can choose from various designs, including natural scenery and a new guardian angel design. The symbolic meaning of each design is explained, allowing families to base their design preferences on artistic beauty and symbols articulating powerful, spiritual themes.

Additional options to choose from include extraordinary granite base colors, a variety of different fonts for engraved inscriptions, emblems reflecting hobbies and affiliations, and high-resolution photography printed on a durable ceramic surface that can be affixed to the memorial.

"The significance of the Highland Tributes™ line is that it involves family members in making personal connections with loved ones by personalizing their memorials," said Pryd-Kakuk. "Those personal connections are kindled every time family members visit memorials that they have personalized, underscoring the point that memorials are for the living just as much as they are for the deceased."

The choosing of options through seven steps is also user-friendly, Pryd-Kakuk added. "While offering variety, we're not flooding families with options. We're making it very easy for people to personalize memorials and for sales representatives to walk them through the process."

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The Cold Spring Memorial Group offers the broadest line of memorial products, including upright monuments, flat markers, cast bronze and granite bases, urns, columbariums, community and family mausoleums, benches, and specialty cemetery features.